An alternate reality online experience. There are things young people don't want to get caught doing. Step into a world where drinking and driving is one of those things.
Disciplines: Art Direction, UI/UX, Ideation
We created a functioning, web-based OS with e-mail, Twitter feed, and web cam feeds for roadside checks. All inspired by early desktop computer GUI to give users an environment with a gamified sense of playfulness and mystery.
We took this virtual tool into real life by strategically placing this "live-stream" footage in bathroom stalls of pubs and clubs, in the most relevant context — just before inebriated patrons might consider chancing a drive home.