Encouraging great drivers to test their own skills with a themed online driving quiz.
Disciplines: Art direction, UI/UX.
Testing, 1, 2, 3. — The highly succesful campaign generated triple the number of tests originally targeted to be taken.
Gettin' giphy with it — Each theme was accompanied by a stunningly accurate portrayal of typical young drivers of the era.
Check yourself — And how well did drivers do overall? Spoiler alert — not great. Only 60% of test takers received a passing grade, further highlighting this gap in driving knowledge.