How good is your driving knowledge? If platform shoes, neon colours or frosted tips provide you a brief moment of nostalgia, then perhaps it's not as fresh as it could be. We designed a version of ICBC's written knowledge test in 80s, 90s and the early 2000s themes as a fun way for experienced drivers to test their own driver knowledge to see just how much they may have forgotten. Spoiler alert — on average, only 60% of test takers received a passing grade further highlighting this gap in driving knowledge. The campaign was highly succesful, generating triple the number of tests targeted to be taken.

icbcdrivesmart.ca →

Disciplines: Art direction, UI/UX.