Create a new digital product to engage both teachers and students to return their containers.
Disciplines: Art Direction, Concept, Ideation, Product Design, UI/UX Design.
Reform School — The original school recycling program was a single form that teachers (maybe) remembered to fill out near the end of the school year. Our challenge was to engage not only teachers, but their students from the beginning of the program at the start of September all the way to the end of the school year.
Let Class Begin — We enhanced the program by consolidating various educational material from multiple sources to provide learning material to help teachers engage students on the topic of recycling. Our research uncovered a wealth of data previously being collected during the life of the program, but remained largely untapped.
Recyling report card — Taking our learnings, we conceptualized and designed an interactive dashboard providing each participating school their own tailored profile with live, detailed statistics throughout the year. Tools such as goal setting and accomplishment trophies provided extra incentives for increased engagement.
Head of the class — A leaderboard pitted schools against schools taking the traditional school rivalry to the digital age giving students and teachers extra incentives to step their game up and collect more containers to return.
Participaction — One insight our research uncovered was that a handful of schools excelled in collecting containers and would consequently dominate any leaderboard. In order to accommodate this, we re-factored dashboards and leaderboards to highlight both personal and community achievement — many triggered by varying activities that occur along the user's journey but not tied to aggregate collection. For example: successful onboarding, or best month over month improvement.