What can your inner FOMO teach you about potential investment fraud online and in social media?
Art direction, design.
FOMO personified — FOMO is really hard to ignore. Especially when it comes to investing. So, we took that deep-seated feeling and brought him to life. The character served as reminder that maybe you shouldn't give in to your inner FOMO — certainly not before checking out the BC Securities Commission website first.
Embarrassing → 10″
Act Now → 10″
Or Maybe Not → 10″
The Challenge — When it comes to investing, British Columbians often experience FOMO — especially online. The BC Securities Commission needed a way to educate investors on the potential dangers of fraud. So we sent in a guy with a purple hoodie to invade your social feeds.