Rhythmixer
Raise Your Hand is a WorkSafeBC campaign to promote workplace safety amongst young workers. For the 2010 campaign, we created the Rhythmixer, a visual sound board that allowed participants to make their own music mixes with vocal spoken word lyrics educating young workers on their 3 workplace safety rights.
Disciplines: Art direction, visual design, ideation, branding, apparel design.
Reach out and touch someone — Of course, the Rhythmixer was available online. But we also brought it to the people through a custom built touchscreen kiosk at various events.
Dress for success — To support our activations, we gave away custom merch including trucker hats, pins and t-shirts designed in all-over-prints featuring illustrations depicting workplace tools from various industries.
Dress for success — Our activation teams were decked out in their own custom track jackets to help them stand out in the crowd.
