Brand exploration — We examined everyday moments celebrated through friends and beer. Simple, bold typography is layered with GIB's signature diamond shape as windows to these moments anchored by beautifully illustrated, iconic West Coast scenery.
UX concepting — I started with sketches that first explored the mobile user experience — a strategy driven by data highlighting their mobile visitors have been doubling over the past two years.
Highlighting strengths — The overall experience revolved around the beers, providing those new to craft beers a simple field guide to GIB's catalogue. GIB's marketing team was also empowered to tailor the website by highlighting seasonal releases and spotlight their limited run Small Batch Series.