There are things young people don't want to get caught doing. Step into a world where drinking and driving is one of those things through this online alternate reality experience.
Art Direction, UI/UX, Ideation
We created a functioning, web-based OS with e-mail, Twitter feed, and web cam feeds for roadside checks. All inspired by early desktop computer GUI to give users an environment with a gamified sense of playfulness and discovery.
We took our web-based live-cam footage and repurposed it — strategically placing it as video by bathroom stalls of pubs and clubs — giving intoxicated patrons a reason to reconsider driving home.