Looking inward — Tourism Kelowna already has a beautiful colour palette that evokes the distinctive personality of the city. We embraced these colours by developing a system of shapes dervied from the negative space and counters found from the logo itself — giving Tourism Kelowna a versatile toolbox that compliment their signature photography and serve as a distinct design element.

The new design system allows us to build a diverse yet uniquely recognizable visual brand — like this series of social media avatars.