Brand Exploration — We refreshed SunRype's brand with a new visual language incorporating bright new colours, vibrant photography and custom, whimsically hand-drawn illustrations, including their own bespoke icon set.

A Brighter Choice — SunRype's new website showcases their growing product line, while anchoring their entire voice around their new brand platform of A Brighter Choice.

Drawn to brightness — Working with an illustrator, we created a suite of custom icons and illustrations to highlight the various extras that enhance their products: from vegan-friendly fruit bars, to low calorie options.

Bright Ideas — Their blog was fashioned in the image of Pinterest: a colourful wall of interesting recipe ideas, healthy choice advice, and activities for parents.