Preventable
Reminding British Columbians injuries are preventable, by pointing out obvious hazards — with the help of some less than subtle neon signs.
Art direction, design.
Tripping → 15″
Falling → 15″
Crash → 15″
Covid-19 forced us all to focus our safety efforts on a new all-encompassing threat. Unfortunately, we've started to forget the most basic safety measures. People were starting to get injured more from simple things like trips and falls. We used custom 3D signage — heavily influenced by Vegas and motel neon — to highlight some of the most simplest things that cause many preventable injuries.