The Challenge — Young Workers are the most likely demographic to be injured on the job. Some of that is attributed to inexperience. But we discovered that even young workers recognized a safety issue, they were hesitant to speak up, even when their gut instinct told them they should.

Seeing things — We created videos and transit posters inspired by the phenomenon known as Pareidolia — seeing familiar shapes in unexpected places: Like a face. On your uniform. But really is your gut. Trying to tell you something. Something like — talk to your boss about safety.