ICBC Drive Smart Challenge
Challenge drivers' notion that driving is simple. The original brief asked for an FAQ page. We were like nah. We gave them a game instead.
Art direction, visual design, UX, UI, concept, game design.
Are you game? — We demonstrated the complexity of driving by testing people on four key skills needed while driving: vision, timing, decision making and attention.
Juggling priorities — We threw in a last minute curve ball to see how well people really paid attention while multi-tasking at the wheel. Hint: driving and multi-tasking aren't friends.
