Let Class Begin — We enhanced the program by consolidating various educational material from multiple sources to provide learning material to help teachers engage students on the topic of recycling. Our research uncovered a wealth of detailed data previously being collected on the back-end during the life of the program, but remained largely unused.

Recycling report card — Taking our learnings, we conceptualized and designed an interactive dashboard providing each participating school their own tailored profile with live, detailed statistics throughout the year. Tools such as goal setting and accomplishment trophies provided extra incentives for increased engagement.

Head of the class — A leaderboard pitted schools against schools taking the traditional school rivalry to the digital age giving students and teachers extra incentives to step their game up and collect more containers to return.

Participaction — One insight our research uncovered was that just a handful of schools excelled in collecting containers and would consequently dominate any leaderboard. In order to accommodate this, we re-factored the dashboard and leaderboards to account for both personal and community achievement — many triggered by activities that occur along the user's journey but not tied strictly to performance. For example: successful onboarding, or best month over month improvement.